My creative life started in music and slowly evolved into filmmaking, photography, travel, and education.

In my early thirties, I worked on a Netflix production alongside Ralph Fiennes, Carey Mulligan and Johnny Flynn, a turning point that pushed me deeper into visual storytelling and eventually into building my own creative business online.

Through YouTube, client work, brand collaborations and years of figuring things out the hard way, I became increasingly interested in the creative industry itself, not just the work we make, but how creatives build sustainable lives around it.

Today, I mentor photographers, filmmakers and creative freelancers who want to turn their passion into something structured, meaningful, and financially sustainable.